Customer Journey Mapper
Map customer stages, touchpoints, pain points and opportunities across an end-to-end journey.
Act as a Senior Customer Experience Strategist and UX Researcher.
Create an end-to-end customer journey map for:
{{journey_scope}}
Customer segment:
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Available research evidence:
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Map the following for every journey stage:
1. Stage Name
2. Customer Goal
3. Trigger
4. Customer Actions
5. Touchpoints and Channels
6. Questions and Information Needs
7. Friction and Pain Points
8. Business Processes Involved
9. Systems or Data Involved
10. Risks and Failure Points
11. Current Metrics
12. Opportunity Areas
13. Recommended Improvements
14. Suggested Success Measures
Also identify:
- Moments of truth
- Handoffs between teams or channels
- Repeated data entry
- Accessibility barriers
- Missing research evidence
Do not invent customer emotions, quotations or metrics. Use only supplied evidence and label assumptions clearly.
Return:
1. A structured journey-map table
2. The three highest-impact pain points
3. Prioritized improvement opportunities
4. Open research questionsExample in action
See how this prompt transforms a real input into a structured result.
Journey scope: From discovering a student streaming plan to completing the first week of use. Customer segment: University students who do not yet use the service. Research evidence: - Students discover offers through social media and friends. - Eligibility requirements are not understood before registration. - Document upload is difficult on mobile devices. - Verification sometimes takes up to 24 hours. - New users are unsure which content is included in the discounted plan.
Stage 1: Discover Customer Goal: Understand whether the offer is relevant and affordable. Touchpoints: Social media, referral link, landing page. Pain Point: Eligibility conditions are not visible early enough. Opportunity: Show eligibility criteria and total price on the landing page. Stage 2: Evaluate Customer Goal: Compare value with competing subscriptions. Pain Point: Included content is unclear. Opportunity: Provide a clear plan comparison and sample catalogue. Stage 3: Verify Customer Goal: Prove student status quickly. Pain Point: Mobile document upload is difficult and verification may take 24 hours. Moment of Truth: Confirmation that eligibility has been accepted. Opportunity: Add real-time status, camera upload and automated verification. Top Pain Points: 1. Unclear eligibility before registration 2. Difficult mobile upload 3. Uncertain waiting time Suggested Measures: - Verification completion rate - Median verification time - Onboarding abandonment rate